How to Use Reddit to Find Content Ideas Readers Will Love

With these numbers, there’s a very good chance your niche’s audience is active on this platform and discussing topics that you can use for your content. You can follow these tips here to help you get started on your search for ideas on Reddit.

5 Ways to Get Content Ideas on Reddit

1. Use Reddit’s Search Box

Reddit has a search feature that lets users look for subreddits and posts related to the terms they’ve inputted.

For instance, searching for “footwear” can get you subreddits like r/sneakers, r/streetwear, or r/malefashionadvice. It gives you an idea of where your audience will most likely be active and where you’ll probably find posts related to your niche.

To save you time scouring all of Reddit’s search results, you can also find posts inside one community.

Let’s say you’re looking for news or discussions about Nike shoes in r/malefashionadvice. You can enter the subreddit and type it in the search bar. You’ll have the option to see results from only the aforementioned sub instead of being forced to scroll through photos of other people’s sneakers in other subs.

There are filters available if you want to check posts by the number of upvotes, comments, or submission time period.

If you want to search for subreddits specifically, Reddit also has a page for that.

2. Check the Popular Posts

When you enter a subreddit, the first thing you typically see in the feed are the trending posts from the past few days. Scrolling through them can help you discover what kind of content works best with the audience there. 

What topics get upvotes, comments, or awards?

Are images or videos popular? 

Do the Redditors in that sub respond well to serious posts, humor, or a mix of both?

Suppose you’re running an NBA or basketball-related blog. One of the first subreddits you’ll probably check is the r/nba sub. Many of the trending posts are of video highlights from the latest games, news with image previews, or game scores in table format. It’s a sign that the users — who likely share the same interests with your audience — are more visuals-oriented and focused on recent happenings.

So instead of simply writing about an up-and-coming NBA player, you could also create a video or an infographic of their progress. The visuals would give your content a better chance of getting noticed by the audience.

3. Read the Comments

Besides reading a post’s main text, you might want to check out the comments section too. 

Reddit had around two billion comments in 2020 alone, and chances are many of them contain deep insights, strong opinions, or just amusing responses to topics related to your niche.

This cyclist’s post, for example, was about her struggles with cycling while pregnant. As it was an uncommon topic in their subreddit, it garnered interest from other users and got over 200 comments. 

Many fellow cyclists shared their experiences or gave tips on how to cope with the pregnancy. A bicycle shop or blog could create content around this particular subject. They could advise expecting mothers who might want to ride a bike or write about popular female cyclists who also rode while pregnant.

4. Search for Questions

Niche subreddits can also be a place for people to ask for help, especially when they have difficulty finding or understanding answers elsewhere.

For example, Redditors struggling with computer programming might request tips in r/learnprogramming.

Those working towards financial stability may go to r/financialindependence.

Unfortunately, not all questions get noticed, much less answered properly, especially when it’s in a busy subreddit.

Your next piece of content could be the answers to these questions. For instance, you could make a detailed article for one question or compile all your answers in one piece. 

Creating a new and reliable information source can help establish yourself as an expert in your niche or industry. However, you might want to make sure the questions haven’t been answered before. Redditors may ignore questions that get posted repeated on the sub.

5. Explore Other Subreddits

There might be times when you’ve exhausted all content ideas in your niche’s subreddits. You might have to wait a while for other users to make new posts before you can search again there. When this happens, you can still visit other seemingly unrelated subs. They might also contain topics that you could use.

For instance, r/askreddit and r/advice have thousands of users asking questions or giving advice every day. You can search for questions there like you would in your own niche sub.

Meanwhile, Redditors on r/todayilearned usually post trivia that many people don’t know about. You could make content about obscure facts that your audience might not know about your niche or product.

Do keep in mind that these subs touch a wide variety of subjects and are often a mix of humorous and serious posts. You’ll have to use the search bar and filters to weed out the irrelevant ones.

Conclusion

Indeed, Reddit is a great place for getting content ideas and staying updated on the latest trends in your niche. But don’t forget to give credit to the Redditors who helped you indirectly. Sharing your post or actually thanking the user can get you noticed on the platform and boost your marketing efforts.

You might also want to work with experienced content writers to help you create blog posts for your new ideas. They’ll help you plan out your new piece and save you time from having to write it yourself.