How to Set Up a Quora Profile That Brings the Most Traffic to Your Website

There are many benefits to including Quora in your strategy mix, one of which is driving quality, long-term traffic to your website. But before that can happen, you have to start by leaving a great first impression with your profile—potential site visitors want to see if you’re credible enough. Below are a few tips to make yours stand out.

1. Have a Killer Tagline

Whenever you post an answer, a tagline always appears after your name. Alternately known as the headline, it is a brief introduction of yourself. It is limited to 80 characters, so do your best to be creative and descriptive. One oft-used format lists all your roles and separates each with a vertical bar, but you can also go with a short phrase best describing your niche or specialization.

If you’re aiming for brand recognition, craft a catchy tagline and stick with it—it will be useful in generating and converting leads. Focusing on particular niches is tricky, and when you’re still undecided, run an A/B test to see which works best for you. Tread carefully with adding your website URL—some users find it distasteful, plus it’s not clickable.

2. Optimize Your Profile Summary

Those who visit your profile should see enough information about you to form a favorable opinion of you. A rookie mistake of many Quora users is an exceedingly short and bare bio. So if you want yours to work smart and generate site traffic, keep it optimized.  

There are no hard and fast rules in writing your profile summary, but here’s a tip—make it interesting for your readers. Most of Quora’s top writers do their bio like a site’s landing page, mentioning their expertise and experience in specific niches. Since people will want to validate your achievements, include social proof, such as links to published works and features.  

Add links to a few of your best posts on Quora and other similar platforms; not only does this promote your works, but it is also an opportunity to get more views and upvotes on previous answers. If you have none, embed the URLs to some of your site’s quality content and main social accounts. Unlike the tagline, every link you put here shows up as clickable.  

If you are offering something, say, an e-book, group, course, or free consultation, put it in your profile as well. It’s a way to show what value you can provide to readers.

Another way to draw your reader’s attention is to use rich formatting where applicable. Use bold fonts and italics to highlight key points, or switch to a bulleted list for easier reading. Others include imagery to break the monotony or insert a bit of humor to be more relatable to your target audience.

Lastly, always proofread what you’ve written; glaring grammatical errors and typos can make you look sloppy and less credible.

3. Tailor Tagline on Relevant Topics

Once your bio is complete, it’s time to add your core topics, appearing under “Knows About” and as a sidebar to your profile. Look for topics relevant to your interests; however, don’t be afraid to add some of those beyond business matters. No one on Quora will think it’s wrong to have a diverse range of interests. 

After choosing a topic, you can customize your tagline or bio according to it. While it’s best to stick to one headline for faster brand recognition, it may not always work in some cases. Highlight your expertise or qualification on a particular niche by tweaking the one-liner after your name. Whenever you answer relevant questions on that topic, your custom bio overrides the main one.   

4. Add Credentials & Highlights

Like a resume, your Quora profile should contain details other than your accomplishments. At the “Credentials & Highlights” panel on your sidebar, add information on your education, employment, and location.

Some Quora writers keep their profile summaries short and simple, focusing instead on filling out their accomplishments and skillset in the Credentials & Highlights section. The more information listed, the more professional your profile looks and the more connections you can form with others.

Sometimes, you will find others who go all out on their profile description and credentials. That’s not necessarily a bad move, so do whatever works for you.

5. Don’t Forget Your Profile Picture

Think of your Quora profile as a representation of your online presence. Without a photo, yours loses credibility. Certain readers may believe you lack the confidence to show your face and take responsibility for what you’ve written.

Create a traffic-generating Quora profile by adding the right photo of yourself. Whenever possible, opt for a professional headshot; otherwise, pick an image that best represents how you want readers to see you. For a more effective brand recognition and consistency, use the same photo in all your social accounts.

Setting up a winning Quora profile should be your first step to getting the most out of the platform. Failure to do so may put all your effort in answering many questions to waste if readers won’t take your word for it simply because of a bad, poorly written profile.