How to Get Quality Backlinks on Quora
Backlinks are links in one website that bring you to another site. They're vital in SEO strategies since they essentially tell search engines that other websites find your web content worthwhile. This improves your webpages' standings in search engine results. Backlinks that do this are called dofollow backlinks.
But not all backlinks are dofollows. A challenge in Quora marketing is that the website only allows nofollow backlinks. It's an HTML tag that prevents backlinks in web content from directly influencing your search rankings. Quora uses it to prevent people from spamming links instead of fulfilling the site's purpose: answering questions.
That doesn't mean your Quora nofollow backlinks can't help with your SEO efforts or your digital marketing strategy as a whole. They can raise awareness about your brand and help establish you as an industry expert. Over time, more users will visit your website to learn about your business. Take a look at the ways you can drive traffic and improve your webpages' rankings through Quora.
5 Tips to Getting Backlinks Using Quora
1. Search for Relevant Questions
The first thing you'll want to do is make sure you're answering questions in your niche's topics. Quora has a built-in search engine where you can search and follow topics and questions related to your niche. You can also use your brand's keywords to look for them. For instance, if you run an online dive gear shop, you ought to search for questions related to diving, such as "What scuba diving gear should I buy first?" or "How do I equalize properly?"
Sticking to your niche's topics helps you gain followers who are more likely to be interested in your brand and click on your backlinks. Besides, your Quora profile won't look as credible if you don't have niche followers or answers in related topics.
2. Put Keywords in Your Answers
As mentioned earlier, you can use keywords to search for questions relevant to your topics. But you'll want to insert them in your answers too.
Even if your answer's backlinks don't directly affect your SEO, the answer itself can still get featured in search engines. Google started featuring the top Quora answers in the search results. Although the question may already contain keywords that you use, putting your other related keywords in the answer will help the Quora webpage grow more relevant to the engine. This helps the page appear higher in search rankings, increasing the likelihood of people seeing your answers and backlinks.
3. Give Helpful, High-Quality Answers
Just like when writing content for your website, you'll also want your Quora answers to be valuable to readers since they'll upvote posts that they find helpful. The ones with the most upvotes and views are featured at the top. So the more useful your answer is, the more people can see it. They might even use your answers as references in their content.
Don't be afraid of writing long answers if the situation calls for it. You can make them easier and more appealing to read by using bullet points, highlighting words or phrases, or even using infographics or other images. Citing your sources can also help your answers gain authority.
If you have niche or industry knowledge that the general public doesn't have, use it to your advantage. For instance, cryptocurrency tech entrepreneur Brian Schuster realized that most people don't know much about Ethereum and Blockchain. He decided to answer questions surrounding these topics to build site traffic and raise awareness for his business. Over time, Brian received hundreds of thousands of monthly views and at one point got a million views in a month. He's now one of Quora's top cryptocurrency experts.
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4. Only Link to Related On-Topic Content
While you can place links in your answers, they shouldn't be forced into every post. If the answer and link have no substance and only aim to self-promote and drive traffic to your website or blog, Quora might consider it spam. While you may also make a Quora blog or answer questions about your brand, you can't keep repeating the same things. The Q&A site also considers it spam if you try to be more visible by deliberately giving off-topic answers -- even if it's not self-promotional. Affiliate links are also prohibited.
Any content you post on Quora can be deleted if deemed spammy. If you continue posting spam, there's a chance your account may get banned. It's better if you only link back to your blog or website content as a reference, such as if you have a research paper or case study on the topic. You can also explain what the webpage's content is about beforehand so that the reader knows what they'll be clicking. Moreover, you're still free to post a link on your profile bio.
Once others discover that your site has valuable content, they'll be more willing to cite it as sources in their blog posts and other content, thus creating more backlinks.
5. Don't Use Dummy Accounts
Nearly 90 percent of Americans want honesty from businesses online. It's clear that transparency's a big deal in online marketing today, so you might want to steer clear of fake Quora profiles. Instead, let others know from the get-go that you own or have a position in a company. Even if you're obviously in Quora for your business, people will be more likely to trust your answers and the links you provide if you do it using your real identity. Using a dummy account can make users think you're hiding something from them.
Quora's acceptable use policy also states that you can't impersonate someone or use multiple accounts. You must use your real name or make an account for your company. You can add your credentials to your profile bio for more authenticity. If your account seems suspicious, the moderator team may request more proof from you. Failure to comply with their rules could get you banned from Quora.
With nearly 500 million monthly visitors, there's a good chance that your niche market has Quora users too. Don't let the lack of dofollow backlinks keep you from marketing on this site. The tips above can help you reach out to your target audience there, even if you can only use nofollow links. You can work together with a Quora marketing expert and develop a strategy to achieve your goals.