How to Steadily Increase Your Traffic with an Email List
Today more than ever, website traffic has become an invaluable business driver. Email marketing has been particularly indispensable when it comes to reaching customers, increasing revenue, and improving customer engagement. In fact, you can expect 42 dollars in return for every dollar you invest in email marketing. This is not to say that other digital marketing options are not great sources of traffic--it’s just that email marketing has the potential to give you a higher ROI in a shorter amount of time compared to other methods.
In most industries, business growth remains a top priority. Email traffic resulting from email marketing campaigns can be an affordable yet effective way to sell your products or services. In 2020, more than half of the world’s population is already using email, with over 300 billion sending and receiving emails each day. Imagine the number of subscribers you can reach in a day as they check their emails at least once every 24 hours. However, making your marketing strategies work still greatly depends on how well you utilize your tactics.
How Does an Email List Generate More Traffic?
The email list is one of your most powerful marketing channels because it enables you to reach out to your followers, customers, and prospective clients with a mere click on the screen. While you likely have an existing email list already, it can always grow with the right methods and tools. The bigger your audience, the easier it would be to drive traffic. Ultimately, getting more people to join your mailing list means there’s a higher chance that they will follow the email to your website. Once they get there, you can rack up your pages views and boost your search engine rankings.
You might think that email lags behind social media in terms of the speed at which you can connect with customers. According to a report, however, more than 20 percent of subscribers open their emails within the first hour of delivery, and over 50 percent have already done so by the end of six hours. Needless to say, email is still a fast and reliable way to reach audiences.
Those on smartphones are the ones who mostly have no trouble accessing their emails anytime and anywhere, and you can take advantage of this fact to capture the mobile user community. It would help if you kept them in mind as you create emails, making sure your email platform scales your messages to any device. Try to test for yourself if the images, buttons, and other elements of your email are functional and displayed properly on different devices. Above all, don’t forget that driving traffic hinges on whether or not recipients actually open email messages and click the links inside.
To improve your open rates, include a subject line that will compel people to read the email. Some ideas you could try are personalizing the subject line, keeping the language simple and concise, asking a question, or using emojis. Remember that you want your customer to read something that makes sense and is relevant. Otherwise, they might think twice about visiting your site since they believe they won’t be getting any value. More eyes on your site translate to brand awareness and more sales.
If you spend the time and effort optimizing your email and incorporating a motivating call to action, you will steadily establish links and attract returning visitors before you know it. In turn, your traffic increases overall. Going forward, a larger audience will be able to enjoy your blog post or online store.
How to Grow Your Email List
Beyond building your email list, you should grow one that is engaged. Having a long list may not benefit you much in the long run if it is full of inactive subscribers. It’s a good idea to review your list and identify inactive email addresses prior to increasing your traffic. Make sure you consider giving inactive subscribers a chance to become re-engaged by launching a re-engagement campaign. You can go ahead and permanently take off those who don’t respond and proceed to the next step.
Building an organic contact list can’t be done overnight. If you want the best results, take the time to ensure that you focus on your list's quality, relevance, and volume. Verify that your emails are delivered to real people who check their messages regularly. Sending emails to fake addresses or those not in use anymore can affect your click-through rate and open rate, or the number of people who viewed your message.
Additionally, an accurate measurement of your ROI is possible only if your subscribers are part of your target audience and are those who signed up for your subscriber list.
If you are fairly new to digital marketing, you may wish to turn to an email marketing product that is particularly suited for your situation. An email marketing app such as GetResponse is ideal for small and medium-sized businesses (SMBs) looking to avail of a versatile, affordable, and all-in-one e-commerce marketing solution. The features and services they offer include making a mailing list, sending emails to subscribers on the list, automating your emails, and viewing and analyzing statistics pertinent to your email campaigns.
Availing even just the basic plan allows you to access core features that cover email marketing basics. If you sign up for higher plans, you can receive added features such as the automation builder, webinars, and more user accounts. One of the key selling points of GetResponse is the autoresponder functionality, which lets you send action or time-based messages to subscribers. The reporting features are also important to note because aside from receiving all the basics like unsubscribe rates, click-through, and open rate, you can find out your metrics over time, the effectiveness of our campaigns, the names of subscribers who didn’t engage with your email, and more. You can discover sales opportunities you never thought existed.
All in all, it may be worth your time and investment to try out an email marketing solution that would cover most of your needs and leave you with more time to focus on other areas of your business.