A Brief Introduction to Quora

Val Powell on

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So, What Exactly is Quora?

You may have heard about or stumbled upon Quora while searching for answers to a question on the Internet. Simply put, Quora is a website where questions are asked and answered by its diverse community of users. 

While the platform works much different from social networking sites like Facebook and Twitter, Quora aims to connect people through crowdsourcing with a question—no matter how mundane it may sound.

Founded in 2009 by two former Facebook employees, the site relies on its algorithms and policies to sort out a plethora of answers and questions. Users determine which answers are the most helpful or relevant by upvoting; the top answers are displayed first. 

Why You Should Use Quora

As a reader you can create a profile on Quora, but you neither have to answer questions nor pose them. You can use the platform simply to educate yourself on a particular topic or niche. 

If you're a writer, you can use your Quora account to ask and answer as many questions as you please. Quora has over 300 million monthly active users who submit between 3000 and 5000 questions per day. This makes the platform a goldmine for promoting your product or service.

Here's a list of reasons why you should add Quora to your marketing arsenal:

  • Generate traffic.
    Many digital marketers and business people use Quora to drive traffic to their website at virtually no cost. While you'll need to consistently post answers to the platform to reap the benefits, the pay off can be tremendous. It's not uncommon for site contributors to generate thousands of targeted vis    itors to their websites in just a few weeks.
  • Build your expertise.
    By providing useful, quality answers on the site, you’re able to showcase your knowledge and establish yourself as an expert on select topics. Focus on a few subjects rather than giving general insights on several matters; choose quality over qua    ntity.
  • Increase exposure.
    Since search engines like Google consider Quora an excellent source of content, results from the site are often displayed first in search results. If yours is among the top answers, it can be great for SEO, giving your website and content more visibility online. Some major publications like Forbes and Newsweek even feature highly-rated Quora answers, which can add au    thority and credibility for your brand or blog.
  • Learn from others.
     Quora is full of established influencers and experienced writers. By joining the platform, you'll be able to follow and engage with them and learn a thing or two about matters outside your scope.
  • Engage with your audience.
    With millions of questions and answers posted on the site, Quora is one of the best sources for information on the internet. It’s likely that you’ll discover what clicks with or ticks off your customers by joining discussions and giving insight.  

If you want a free an effective way to bring traffic to your website and grow you business or brand, now is the perfect time to get started with Quora.

Learn how to use Quora to build authority in your niche and drive more traffic to your website.

Enroll now in one of the top courses on Quora marketing!

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